<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
  <channel>
    <title>小桔灯网 - 营销杂谈</title>
    <link>https://www.iivd.net/portal.php?mod=list&amp;catid=22</link>
    <description>Latest 20 articles of 营销杂谈</description>
    <copyright>Copyright(C) 小桔灯网</copyright>
    <generator>Discuz! Board by Discuz! Team</generator>
    <lastBuildDate>Thu, 11 Jun 2026 17:53:07 +0000</lastBuildDate>
    <ttl>60</ttl>
    <image>
      <url>https://www.iivd.net/static/image/common/logo_88_31.gif</url>
      <title>小桔灯网</title>
      <link>https://www.iivd.net/</link>
    </image>
    <item>
      <title>希森美康经销商大会，戳穿了IVD渠道真相！！</title>
      <link>https://www.iivd.net/article-44964-1.html</link>
      <description><![CDATA[如果一名渠道商，不懂得如何借助、整合、升级大厂的体系能力去服务客户，仅仅只会做违规的商务活动，那这样的渠道商会越来越没有价值。]]></description>
      <category>营销杂谈</category>
      <author>体外诊断价值圈</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202605/27/104417mipqpfpcs76iqcqp.jpg" length="838829" type="image/jpeg" />
      <pubDate>Wed, 27 May 2026 02:44:39 +0000</pubDate>
    </item>
    <item>
      <title>另类解读“检验立项指南”：AI笑了、PCR慌了、tNGS哭了</title>
      <link>https://www.iivd.net/article-44162-1.html</link>
      <description><![CDATA[甭管里面是否还有bug，有立项指南，本身就是巨大的利好和进步了。]]></description>
      <category>营销杂谈</category>
      <author>有趣的胖子万里挑一</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202603/14/104902rejns97y7x5j5z5q.jpg" length="1473859" type="image/jpeg" />
      <pubDate>Sat, 14 Mar 2026 02:49:12 +0000</pubDate>
    </item>
    <item>
      <title>“立项指南”落地：573项打包收费，IVD人路在何方？</title>
      <link>https://www.iivd.net/article-44161-1.html</link>
      <description><![CDATA[今天，IVD圈被一份文件刷屏了——《检验类医疗服务价格项目立项指南（征求意见稿）》。犹如一颗重磅炸弹，在IVD行业掀起轩然大波。这是对检验项目收费体系、行业竞争逻辑的全方位重构，将深刻影响每一位IVD从业者的 ... ...]]></description>
      <category>营销杂谈</category>
      <author>IVD工程师之家</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202603/14/023849v2o2moj22ju1pjpz.jpg" length="107440" type="image/jpeg" />
      <pubDate>Fri, 13 Mar 2026 18:38:56 +0000</pubDate>
    </item>
    <item>
      <title>十二年科服销售之路：以创业为笔，补全打工遗憾</title>
      <link>https://www.iivd.net/article-43756-1.html</link>
      <description><![CDATA[以初心补遗憾，以人心筑未来]]></description>
      <category>营销杂谈</category>
      <author>云龙在科服</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202601/26/104751rzqv53gtuqdgd3py.jpg" length="629793" type="image/jpeg" />
      <pubDate>Mon, 26 Jan 2026 02:47:57 +0000</pubDate>
    </item>
    <item>
      <title>反腐+合规下，IVD代理商如何突破斩杀线？</title>
      <link>https://www.iivd.net/article-43615-1.html</link>
      <description><![CDATA[抓准本质，方能行稳致远]]></description>
      <category>营销杂谈</category>
      <author>医业观察</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202601/09/103854f0lrrhhwwrggu60r.png" length="115450" type="image/jpeg" />
      <pubDate>Fri, 09 Jan 2026 02:38:59 +0000</pubDate>
    </item>
    <item>
      <title>市场规划之产品STP</title>
      <link>https://www.iivd.net/article-43522-1.html</link>
      <description><![CDATA[定位语，口号、品牌故事、患者肖像、医生肖像等]]></description>
      <category>营销杂谈</category>
      <author>思齐圈</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202601/01/131153m8mm8kk8jrmrnxkg.jpg" length="940554" type="image/jpeg" />
      <pubDate>Thu, 01 Jan 2026 05:12:10 +0000</pubDate>
    </item>
    <item>
      <title>“1000元中标” 叫停</title>
      <link>https://www.iivd.net/article-43306-1.html</link>
      <description><![CDATA[无论是IVD领域通过耗材“捆绑”实现设备超低价销售的模式，还是医疗设备集采中纯粹依靠“超低价”中标的行为，都恐难以为继。]]></description>
      <category>营销杂谈</category>
      <author>医疗器械经销商联盟</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202512/07/110001yv7l9vvvsevd07zv.jpg" length="924179" type="image/jpeg" />
      <pubDate>Sun, 07 Dec 2025 03:00:00 +0000</pubDate>
    </item>
    <item>
      <title>刚刚！万泰生物把呼吸道九联检，拆了7个规格，分开卖了！</title>
      <link>https://www.iivd.net/article-43266-1.html</link>
      <description><![CDATA[万泰这个变更，绝绝子]]></description>
      <category>营销杂谈</category>
      <author>IVD从业者网</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202512/03/142513mmuxssxktnxvnlp6.jpeg" length="32544" type="image/jpeg" />
      <pubDate>Wed, 03 Dec 2025 06:25:25 +0000</pubDate>
    </item>
    <item>
      <title>高价卖授权给代理商，5年赚200万，厂家销售总监判刑10年！</title>
      <link>https://www.iivd.net/article-42907-1.html</link>
      <description><![CDATA[代理商提防厂家销售总监]]></description>
      <category>营销杂谈</category>
      <author>医代医路社</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202510/20/135159w4eqvgcc4gbq0vwe.jpg" length="125300" type="image/jpeg" />
      <pubDate>Mon, 20 Oct 2025 05:53:22 +0000</pubDate>
    </item>
    <item>
      <title>掀桌子？PacBio测序价格打对折？！</title>
      <link>https://www.iivd.net/article-42906-1.html</link>
      <description><![CDATA[如何自处？]]></description>
      <category>营销杂谈</category>
      <author>循因辑药</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202510/20/134817g6ozk33b8sibs3bb.webp" length="4528" type="image/jpeg" />
      <pubDate>Mon, 20 Oct 2025 05:48:23 +0000</pubDate>
    </item>
    <item>
      <title>IVD带量采购：进入全面实施阶段</title>
      <link>https://www.iivd.net/article-42806-1.html</link>
      <description><![CDATA[市场调整期，阵痛是必然]]></description>
      <category>营销杂谈</category>
      <author>岭北山人</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202510/11/155750e1g6ppyg8gg6jepg.jpg" length="1519119" type="image/jpeg" />
      <pubDate>Sat, 11 Oct 2025 07:57:00 +0000</pubDate>
    </item>
    <item>
      <title>上市医疗器械公司销售费用公布（附名单）</title>
      <link>https://www.iivd.net/article-42763-1.html</link>
      <description><![CDATA[“去泡沫化”]]></description>
      <category>营销杂谈</category>
      <author>赛柏蓝器械</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202510/09/110208a4o6slr606zstke4.jpg" length="2101127" type="image/jpeg" />
      <pubDate>Thu, 09 Oct 2025 03:02:16 +0000</pubDate>
    </item>
    <item>
      <title>反内卷！国家医保局：不再简单选用“最低报价”</title>
      <link>https://www.iivd.net/article-42711-1.html</link>
      <description><![CDATA[9月20日，国家组织药品联合采购办公室发布第十一批国家组织药品集中采购文件。]]></description>
      <category>营销杂谈</category>
      <author>沙糖桔</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202509/25/171214xn6qaifaisnert7q.jpg" length="123983" type="image/jpeg" />
      <pubDate>Thu, 25 Sep 2025 09:13:00 +0000</pubDate>
    </item>
    <item>
      <title>论如何让客户印象深刻</title>
      <link>https://www.iivd.net/article-42552-1.html</link>
      <description><![CDATA[业内市场部一定是每天都在想如何让客户印象深刻]]></description>
      <category>营销杂谈</category>
      <author>循因辑药</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202509/09/170601in0a3apn3al9v9pl.png" length="316309" type="image/jpeg" />
      <pubDate>Tue, 09 Sep 2025 08:32:00 +0000</pubDate>
    </item>
    <item>
      <title>如果以这种方式宣传产品，怎么样？--以华大序风测序仪为例</title>
      <link>https://www.iivd.net/article-42324-1.html</link>
      <description><![CDATA[文章内容存在“胡说八道”的因素，仅用于示例地讲故事！]]></description>
      <category>营销杂谈</category>
      <author>带你玩转规律中的逻辑</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202508/20/141702jdjh9lehe9iil9hv.png" length="580414" type="image/jpeg" />
      <pubDate>Wed, 20 Aug 2025 03:51:00 +0000</pubDate>
    </item>
    <item>
      <title>医疗反腐风暴下，渠道商的三种生存图鉴</title>
      <link>https://www.iivd.net/article-41619-1.html</link>
      <description><![CDATA[今天在江西，和平头哥见了七个客户：四家终端，三家渠道。每次来江西行程都排得满满的，非把我的时间榨干不可，真是又爱又恨。四家终端客户都在正常推进，无非是跑跑检验科/病理科，产品对应的临床科室，没啥特别可 ... ...]]></description>
      <category>营销杂谈</category>
      <author>一介书生小郭郭</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202506/21/220540ur4o4g1bs3bn00g4.png" length="42541" type="image/jpeg" />
      <pubDate>Sat, 21 Jun 2025 14:05:43 +0000</pubDate>
    </item>
    <item>
      <title>经销商如何布局居家自测市场？—产品选型</title>
      <link>https://www.iivd.net/article-41483-1.html</link>
      <description><![CDATA[用户真实痛点 = 需求强度 × 场景频率 × 解决成本]]></description>
      <category>营销杂谈</category>
      <author>居家自测Diagnosis</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202506/10/163919iptztszse0oc6coy.jpg" length="713611" type="image/jpeg" />
      <pubDate>Tue, 10 Jun 2025 08:39:24 +0000</pubDate>
    </item>
    <item>
      <title>PCR仪：2024上半年中标1540台，前3品牌赛默飞、伯乐、罗氏市占36%</title>
      <link>https://www.iivd.net/article-39997-1.html</link>
      <description><![CDATA[医疗行业搜产品、拓渠道、看市场上“比地医械宝”据比地招标网统计：2024年1-6月，PCR仪设备招投标市场有826家采购单位，852家中标单位，中标设备数量达1540台，中标总金额约4.21亿元。（产品关键词：PCR仪、荧光定 ... ...]]></description>
      <category>营销杂谈</category>
      <author>招采数据通</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202501/27/004148sk6x36f94wgbh0gp.png" length="288307" type="image/jpeg" />
      <pubDate>Sun, 26 Jan 2025 16:41:55 +0000</pubDate>
    </item>
    <item>
      <title>发光五虎（迈瑞医疗、迈克生物、新产业、安图生物和亚辉龙）杜邦分析法对比</title>
      <link>https://www.iivd.net/article-39157-1.html</link>
      <description><![CDATA[“发光五虎” 是对迈瑞医疗、新产业、安图生物、迈克生物和亚辉龙这五家国内化学发光领域头部企业的称呼。其由来主要有以下原因：1) 市场地位突出：在国内化学发光市场长期被罗氏、雅培、西门子等跨国巨头垄断的情况 ... ...]]></description>
      <category>营销杂谈</category>
      <author>卓越的管理</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202411/23/191449jl1n6skjpgyjtgwi.png" length="535644" type="image/jpeg" />
      <pubDate>Sat, 23 Nov 2024 11:15:03 +0000</pubDate>
    </item>
    <item>
      <title>呼吸道十二联检，快速入院！</title>
      <link>https://www.iivd.net/article-38802-1.html</link>
      <description><![CDATA[节后刚刚在河南忙一周，就赶紧去湖北督战。重磅产品呼吸道12项刚刚一个月，上个月河南和湖北都快速落地几家医院，都是实打实的进院开单，算是打个平手。 ... ...]]></description>
      <category>营销杂谈</category>
      <author>一介书生小郭郭</author>
<enclosure url="https://www.iivd.net/data/attachment/portal/202410/25/181716v4kdi688k6koos64.jpeg" length="39669" type="image/jpeg" />
      <pubDate>Fri, 25 Oct 2024 04:17:00 +0000</pubDate>
    </item>
  </channel>
</rss>